Events/Winter 2021-2022 Public Relations Campaign

Public Relations Campaign for 2022

Definition

Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between an organization and its public. The PR Campaign should establish relationships with our target audience, the media, non-profit Foundations, the Educational Sector and Private Companies.

PR Campaign Objectives

• Increase the number of active contributors on Lingua Libre
• Train and seed speakers and advocates worldwide, especially within minorities and endangered languages.
• Receive more feedback from users to improve the platform according to their needs.

PR Methods

The strategies should be tailored in a case to case basis. Here is a list of methods shown in order of importance:

• Contact media outlets to promote Lingua Libre among their target audiences (e.g., Newspapers, Magazines, TV, etc.)
• Publish messages on Social Media (Blogs, Reddit, YouTube, Facebook, etc).
• Introduce the project to opinion Leaders in the field of language learning and Linguistics.
• Invite non-profit Foundations and the Educational Sector to use and promote Lingua Libre.
• Communicate with Private Companies to invite them to use and promote our project (respecting the License requirements).

PR Execution

A careful coordination is necessary to ensure a successful PR Campaign. All project members could contribute with ideas/proposals. However, the actual execution should be carried out by a person with experience/education in the field of Public Relations. For example, a university student that has a background in PR would be more suited to conduct the Campaign. Four points to consider:

• A part-time intern at Wikimedia France would be desirable (if funding could be secured). It might create a better impression on possible partners if the lead-person on the PR campaign is on the premises of Wikimedia France in Paris. If an intern can send communications through an Institutional Address (@wikimedia.fr) it might be seen as more trustworthy than using personal e-mails.
• Community members of Lingua Libre could write on this page possible partners to contact. For example, let's contact “Local Newspaper X” in France and the email address is “XYZ”.
• To avoid duplication of work, write on this page when someone is contacted and what was the result (e.g., accepted and article published, accepted and YouTube video published, no reply, refusal, etc.)
• Communications should be in formal language to offer a good impression. Please avoid informal emails like “Hey, I'm Mark. Check this awesome website…”

PR Funding

Community member :Yug would handle the grants requests to fund the "PR campaign 2022". Poject manager of Lingua Libre :Adélaïde Calais WMFr could help in the approval, coordination, and supervision of a PR Campaign.

It would be necessary to be very specific regarding :

• What languages/regions should be given priority?
• Would it be possible to accept an intern at Wikimedia France and under which conditions ?
• Required budget and working hours.
• Measurable goals of the Campaign (e.g. Reach 1.5 million recordings by December 2022).

To-Do List by Country (Alphabetical Order)

Write here contact details of those that might be contacted by Lingua Libre. They can be media outlets (Newspaper, Magazine, TV, etc.), opinion leaders, Non-Profit Foundations, Universities, Language Institutes, Companies, etc.

Argentina

• [Aboriginal Languages] Non-Profit Foundation Promoting Indigenous Languages https://lenguawichi.com.ar/
• [Aboriginal Languages] National Institute of Indigenous Affairs : https://www.argentina.gob.ar/derechoshumanos/inai
• [Aboriginal Languages] Observatory of Indigenous Rights https://www.soc.unicen.edu.ar/observatorio

Canada:

• [Aboriginal Languages] The Indigenous Foundation : https://www.theindigenousfoundation.org/contact
• [Aboriginal Languages] Canadian Language Museum : https://www.languagemuseum.ca/

Chile:

• [Aboriginal Languages] Non-Profit Foundation https://www.fundacionaitue.cl/contact/
• [Aboriginal Languages] Non-Profit Foundation https://institutoindigena.cl/ https://institutoindigena.cl/contacto/
• [Aboriginal Languages] Non-Profit Foundation https://www.terram.cl/tag/pueblos-originarios/
• [Aboriginal Languages] Museum http://precolombino.cl/
• [Aboriginal Languages] Non-Profit Foundation https://www.iwgia.org/es/chile.html
• [Aboriginal Languages] Newspaper "El Austral de Temuco" https://www.australtemuco.cl

Spain:

• [Catalan language] El Periódico de Catalunya (Newspaper in Barcelona-Spain): https://www.elperiodico.com/es/contacto.shtml
• [Catalan Language] Complete list of newspapers/media : https://www.prensaescrita.com/catalunya.php
• [Galician language] La Voz de Galicia (Newspaper) : https://www.lavozdegalicia.es/
• [Basque Language] Diario Vasco (Newspaper) : https://www.diariovasco.com/

USA:

• [Amerindian Languages] Colleen M. Fitzgerald, Ph.D. - Linguist, Endangered Languages Advocate, University Professor : https://www.colleenfitzgerald.org/
• [Amerindian Languages] The Endangered Language Fund : http://www.endangeredlanguagefund.org/about-elf.html
• [Amerindian Languages] Living Tongues Institute : https://livingtongues.org/
• [Amerindian Languages] Alaska Native Language Center : https://www.uaf.edu/anlc/languages.php
• New York Times - Learning Section - : https://www.nytimes.com/section/learning
• Alexander Argüelles, PhD : Director of Concordia Languages Institute : https://www.alexanderarguelles.com/

Contacts made and Results (Alphabetical Order)

• Blog Diolinux : Contacted (Waiting for outcome)
• It's FOSS.com : Contacted (Waiting for outcome)
• omniglot.com : Lingua Libre published on the “Resources Section” (Monthly Readership: 1.5 million)